Link in Bio vs Website: Which Do You Need?
A link-in-bio page and a website can look similar, but they do different jobs. Picking the right one comes down to where your audience finds you and what you want them to do next.
What a link-in-bio page is for
A link-in-bio page is a single page that holds all your important links. It's built for one moment: someone has just found you on social media, tapped the link in your profile, and wants to see what else you do.
It's good at:
- Speed. You can set one up in a few minutes and change it from your phone between posts.
- Choices. It points people to your music, shop, newsletter, videos and socials from one link.
- Phones. It's designed for the screen your visitors are actually on.
What a website is for
A website is a home you build out over time. It's good at:
- Depth. Long pages, a portfolio, a full shop, a blog.
- Search. A site with many pages of useful content can be found on Google for many different searches.
- Your own brand. Full control over layout and design, on your own domain.
Which one do you need?
You probably only need a link-in-bio page if
- Most of your audience finds you on Instagram, TikTok, YouTube or Twitch
- What you need is a way to point people to things that already exist elsewhere, like Spotify, Etsy or Substack
- You change what you're promoting often
You probably need a website if
- People search for you or your business on Google
- You sell many products and want your own checkout
- You need long pages: a portfolio, case studies, a menu, a blog
Many people use both
The website is the full home. The link-in-bio page sits in your social profiles and sends people to the right part of it, along with everything else you do.
Making them work together
- Link to your website from your bio page, near the top if it's where your shop or main offer lives.
- Use your own domain on both. On LiteLinks Pro you can use a custom domain, such as links.yourname.com, so your bio page reads like part of your site.
- Keep the bio page current. It changes more often than your website. Put this week's priority at the top.
Starting with a link-in-bio page
If you don't have either yet, a link-in-bio page is the faster start. On LiteLinks the free plan includes your own litelink.to handle, 5 links on 1 page, and every theme, font, pattern and color, with no card and no expiry.
When you outgrow it, Lite ($3.99 a month, or $2.99 billed yearly) removes the badge and adds 25 links across 3 pages. Pro ($7.99 a month, or $5.99 billed yearly) adds a custom domain, smart links and full analytics.
See what's on each plan, or read how many links your bio page should have.