How to Write a Bio That Gets Taps

Your bio is the few lines someone reads before deciding whether to follow you or tap your link. Most people skim it in a second or two. A good bio answers three questions in that time: who are you, what do you offer, and why should I tap?

Say who you are and what you do

Lead with the plainest description of what you do. Clever comes second.

• "Wedding photographer in Leeds" beats "Chasing light and love stories"
• "Weekly recipes under 20 minutes" beats "Food is life"
• "Indie folk songwriter, new EP out now" beats "Just a girl with a guitar"

Someone who's never heard of you should know within a second whether you're relevant to them.

Say who it's for

If you can, name the person you help:

• "Strength training for women over 40"
• "Budget travel tips for students"
• "Websites for small cafés and bakeries"

People tap when they recognise themselves.

Give one reason to tap

Your bio usually sits right above your link. The last line should point at it with a reason:

• "Free 5-day meal plan below"
• "New single out Friday, pre-save below"
• "Book a free 15-minute call"
• "Shop the new collection"

One reason works better than a list. If you have several things going on, put them on your link page, not in the bio.

Keep it short

Most profiles give you very little room, and most people won't read past two lines. Cut:

• Lists of every job title you've ever had
• Quotes, unless they say something specific about you
• Rows of emojis that don't add meaning

Your link-in-bio page has room for more. On LiteLinks, the page bio holds 80 characters on the free plan and 300 on Lite and Pro, enough for a short line about what you do and what's new.

Add proof if you have it

One short line of proof makes people trust the rest:

• "Featured in The Guardian"
• "10,000 students taught"
• "Toured with ___"
• "4.9 stars from 300 clients"

Only use proof that's true and current. Nobody needs your follower count; they can see it.

Examples

Coach: "Strength coach for busy parents. 3 workouts a week, no gym needed. Free starter plan below." Musician: "Bedroom pop from Glasgow. New single Paper Moons out now. Listen below." Shop: "Handmade ceramic mugs, made to order in Bristol. New glaze drops Sunday." Podcaster: "Weekly interviews with first-time founders. New episode every Tuesday."

Keep the bio and the page in step

When your bio says "pre-save below", the pre-save should be the first thing on your page. If the bio and the page disagree, people leave. Update both when your focus changes, and see how to order the links on your page for the rest of the setup.