A fitness coach’s link in bio should do one thing: turn a follower who likes your content into a lead. Put your main offer at the top with one clear next step, add a way to book or enquire, and back it up with real client results.
Your workouts, tips and transformation posts build trust. But someone who taps your bio link is asking “how do I work with you?” If the page answers that in a few seconds, they become a consultation or a sign-up. If it shows them twelve equal buttons, most will leave and keep scrolling.
Lead with one main offer
Choose the one thing you most want people to do and put it first. For most coaches that’s one of these:
- Book a free consultation or discovery call
- Apply for 1:1 coaching
- Join a group program or challenge
- Get a free guide, such as a starter plan or a meal guide
Name it with what people get, not what it is: “Book a free 15-minute call” beats “Coaching”. Our guide to link titles that get clicks has more examples.
Everything else goes below it. One clear offer does more than five that compete with each other.
Make booking and enquiries easy
The step between “I’m interested” and “I’ve booked” is where most leads are lost. Keep it short.
- Link your booking tool directly to the page where people pick a time, not your homepage.
- Add a contact form for people who want to ask a question first. On LiteLinks Pro, the contact form link sends enquiries straight to your inbox without showing your email address.
- Say who it’s for: “For beginners who want to train at home” helps the right people tap and the wrong ones skip.
Offer a free guide to grow your list
Not everyone is ready to pay today. A free guide gives them a smaller step and gives you a way to stay in touch.
- Keep it specific: a four-week beginner plan, a high-protein shopping list, a mobility routine.
- Collect the email on your page. LiteLinks Pro has a built-in email sign-up link; on other plans, link to your email tool’s sign-up form.
- Follow up with useful emails, then your offer.
See how to grow an email list from your link in bio for more.
Show proof before the pitch
People hire coaches they trust. Put that proof right under your offer.
- Client results in an image gallery: before-and-afters (with permission), progress photos or short quotes. Image galleries are on the LiteLinks Lite plan.
- A free workout video, embedded from YouTube, so people can try training with you before they pay. YouTube embeds are on Lite, and free accounts can unlock one embed type of their choice.
- Your credentials, briefly, in your bio text.
Only share client photos and results with their permission, and keep claims to what your clients actually achieved.
An example coaching page, top to bottom
- A clear photo of you, and your name or brand as your handle
- Your main offer: “Book a free 15-minute call”
- Free guide, with email sign-up
- Client results gallery
- A free workout, embedded
- Programs: 1:1 coaching, group program, plans
- Questions? A contact form
- Social icons along the top
Launch windows and challenges
When a new program or challenge opens, put it at the top for its run:
- A countdown to the start date, on the Lite plan
- The sign-up link, named with the dates: “30-day challenge, starts Jan 6”
- A link to last round’s results
On Pro, scheduled links can go up when enrolment opens and come down when it closes, so the page updates itself. Our guide to using a countdown to build hype covers the timing.
Check what people tap
After a few weeks, look at your analytics. LiteLinks Lite shows views, clicks and your top links; Pro adds where visitors come from and which devices they use. If the free guide gets far more taps than the consultation, people may need more trust first, so try putting results higher. Our guide to reading link-in-bio analytics explains what to look for.
For a full rundown of the features coaches use, see link in bio for fitness coaches. When you’re ready, set up your page for free.