Link Titles That Get Clicks: How to Name the Buttons on Your Page
The words on your buttons decide which ones get tapped. Most people spend time on their photo and colors, then name their links "Website", "Shop" and "YouTube". Those titles describe where a link goes, but not why anyone should tap it.
A visitor gives your page a second or two. A good title tells them what they'll get in that time.
Say what they get, not where it goes
| Instead of | Try |
|---|---|
| YouTube | Watch: how I edit a video in 10 minutes |
| Shop | New hoodies, back in stock |
| Newsletter | Get one money tip every Sunday |
| Website | Book a free 15-minute call |
| Spotify | Listen to the new single |
The platform name can stay, but it shouldn't be the whole title. "Listen to the new single on Spotify" beats "Spotify" every time.
Keep it short enough to read at a glance
On a phone, a button fits roughly 30 to 40 characters on one line. Aim for that. If the title wraps onto a third line, it's a sentence, not a button.
- Lead with the important word: "Free guide: 5 stretches for desk workers", not "Here is my free guide with 5 stretches for desk workers".
- Cut filler like "Click here", "Check out" and "My".
Start with a verb when you can
Verbs tell people what happens when they tap: watch, listen, book, get, shop, join, read. A verb at the front turns a label into an invitation.
- "Join the mailing list" rather than "Mailing list"
- "Book a session" rather than "Bookings"
- "Read chapter one free" rather than "Book preview"
Be specific
Specific titles beat vague ones because they promise something concrete.
- "New video" → "New video: I tried every budget mic under $50"
- "Sale" → "30% off everything until Sunday"
- "Recipes" → "My 20-minute weeknight pasta"
Give the top link the most care
The first button gets more taps than any other, so that's the one to rewrite first. Make it the thing you're pushing this week and give it the clearest, most specific title on the page. Our guide to getting more clicks covers placement in more detail.
Use urgency honestly
"Ends Sunday", "Last 20 tickets" and "Out today" work because they're true and time-bound. Don't leave "Ends soon" on a link for three months. Visitors notice, and it makes the rest of the page less believable. Take the urgency off when the moment passes.
Use headers to group, not to sell
If your page has more than about six links, a few short section headers ("Listen", "Shop", "Work with me") help people scan. Keep headers to one or two words and let the buttons do the selling.
Test and keep the winner
You won't always guess right. Change one title, leave it for a week, and compare taps against the week before. Change only one thing at a time so you know what made the difference. Your LiteLinks dashboard shows how many taps your links get, and the Lite plan adds week-over-week trends.
Quick checklist
- Does each title say what the visitor gets?
- Does it fit on one or two lines on a phone?
- Does it start with a verb where that makes sense?
- Is the top link the most specific one on the page?
- Is every "limited time" title still true?