Link in Bio for YouTubers: What to Put on Your Page

If you make YouTube videos, you probably post clips on Instagram, TikTok or Shorts to bring people to your channel. A link-in-bio page is where those viewers land. It's also the one link you can put in every video description, every channel's links section and every social profile, then keep up to date in one place.

What a YouTuber's page is for

Your page has three jobs, in this order:

1. Get the viewer watching: the newest or best video.
2. Keep them around: subscribe, join a newsletter or community.
3. Make money: merch, sponsors, memberships, tips.

Put them on the page in that order. Someone who has never watched you isn't going to buy a hoodie first.

Start with the video

Make your top link the video you most want new viewers to see. Usually that's the latest upload, but it can be your best-performing video or a playlist made for new viewers.

Even better, embed it. A YouTube embed plays right on your page, so someone arriving from TikTok can start watching without switching apps. YouTube embeds are on the LiteLinks Lite plan, and free accounts can unlock one embed type of their choice.

The core links

1. Latest video, embedded
2. Subscribe: link straight to your channel
3. Start here: a playlist of your best videos for new viewers
4. Merch store
5. Sponsor or deal of the week, with its discount code
6. Newsletter or Discord
7. Business enquiries
8. Other socials as icons

Make sponsor links work harder

Sponsors care about clicks and sales. A page that makes their offer easy to find helps you land the next deal.

• Give the current sponsor a clear spot: "20% off [Brand] with my code".
• Show the code on the page. LiteLinks Pro has a discount-code link that displays the code and lets visitors copy it in one tap.
• Remove deals when they end. An expired code frustrates viewers and the brand.

Scheduled links on Pro let a sponsor's link go live on the day the video comes out and come down when the deal ends.

Build something YouTube can't take away

Subscribers are great, but you don't control who sees your videos. An email list is the audience you own. LiteLinks Pro includes an email collector, so a visitor can sign up on your page without going anywhere else.

Let fans support you

Some viewers want to pay you directly. A tip jar (Pro) lets them do that from your page. Put it lower on the page, after the video and the subscribe link, and give it a friendly title: "Buy me a coffee if this helped".

Business enquiries

Brands looking to work with you will often check your link page. Make it easy:

• A contact form (Pro) or a clearly labelled business email link
• A link to your media kit with audience numbers and past partners

Use the page in your videos

• Say it out loud: "Everything from this video is linked on my page."
• Put the page link at the top of every description, so it appears above the "show more" cutoff.
• Add it to your channel's links section.

Then, instead of editing old video descriptions when something changes, update the page. Every description that points to it is instantly current.

Check what works

After a few uploads, look at which links people tap. If almost nobody taps "Start here", try a better title or a different playlist. Our guide to link titles that get clicks has examples.

Building the rest of your page? See link in bio for streamers, or read about smart links, which can send each viewer to the right app.