11 Link-in-Bio Mistakes That Cost You Clicks (and How to Fix Them)
A link-in-bio page is simple, which makes it easy to set up once and forget. Most pages that get few taps are making one of these mistakes. Each fix takes a few minutes.
1. Too many links
Twenty buttons look generous but make visitors work. When everything looks equally important, people often tap nothing.
Fix: keep five to seven links that each do a clear job. Move the rest into sections or remove them. More on this in how many links to put in your bio.2. The top link is out of date
The first button gets the most taps. If it still points to last spring's launch, you're wasting your best spot.
Fix: make the top link whatever you're pushing this week, and change it whenever that changes.3. Titles that only name the platform
"YouTube", "Shop" and "Website" say where a link goes, not why to tap it.
Fix: say what people get: "Watch the new video: budget desk setup". See link titles that get clicks.4. Dead and broken links
An ended sale, a past event or a deleted video makes the whole page look abandoned, and a broken link loses that visitor.
Fix: tap through every link on your page once a month, on your phone.5. Not matching what you just posted
Your post says "link in bio for the recipe" and the recipe is the ninth button down. Most people won't find it.
Fix: before you post "link in bio", put that link at the top.6. Socials taking up full buttons
Five full-width buttons for Instagram, TikTok, X, Facebook and Threads push your important links off the screen.
Fix: put social profiles in the icon row and keep buttons for things you want people to do.7. No way to stay in touch
A visitor who taps your top link and leaves may never come back. If there's no newsletter, Discord or community link, you've lost them after one visit.
Fix: add one "stay in touch" link near the top. See how to grow an email list from your bio.8. A page that's hard to read
Light gray text on a busy photo, or buttons the same color as the background, look nice in the designer and unreadable on a phone in sunlight.
Fix: check your page on your phone outdoors. Make sure text and buttons stand out clearly from the background.9. Fake urgency
"Ends soon!" on a link that's been there for three months teaches visitors to ignore you.
Fix: only use deadlines that are real, and remove them when they pass.10. Never checking what people tap
If you don't look at your numbers, you won't know that your second link gets ten times more taps than your first.
Fix: check your dashboard every couple of weeks and move links based on what you see. Our guide to reading link-in-bio analytics explains what to look for.11. A different link on every profile
If your Instagram, TikTok and YouTube all point to different places, keeping them current is a chore, so they go stale.
Fix: point every profile at the same page and update the page instead. If you need different pages for different audiences, LiteLinks Lite gives you 3 pages and Pro gives you 10.A five-minute checkup
- Is the top link current?
- Do all links work?
- Does every title say what people get?
- Is there a way to stay in touch?
- Can you read it easily on your phone?