Update your link in bio whenever the thing you’re asking people to do changes, and give the whole page a quick review about once a month. For most creators that means the top link changes every week or two, the rest of the page changes a few times a year, and your name, photo and look stay put for much longer. There’s no fixed schedule that suits everyone, but there is a simple way to decide.
The rule: match your page to your latest post
People tap your bio link because of something they just saw. If your newest post says “new video, link in bio”, the first thing on your page should be that video. If it’s a link from three uploads ago, the visitor has to hunt for it, and many won’t.
So the most useful habit is small: every time you post something that points to your bio, check that the top link matches. That might be daily for some people and twice a month for others. The rhythm follows your posting, not the calendar.
What to change often
These are the parts of your page that go stale fastest:
- The top link. Your newest release, video, episode, drop or offer. This is the one people come for.
- Time-limited links. Sales, giveaways, tickets, pre-saves and countdowns. Remove or replace them as soon as they end.
- Link titles with urgency. “Out now”, “Ends Sunday” and “Last few spots” need to be true when someone reads them. See link titles that get clicks for how to word them.
A link that says “out today” three weeks later tells visitors the page isn’t looked after.
What to review monthly
Once a month, open your page on your phone the way a visitor would and go through it:
- Tap every link. Check that none are broken, redirect somewhere odd, or point to sold-out products.
- Read the order top to bottom. Is the most important thing still first? Our guide to ordering the links on your page covers how to decide.
- Count the links. If the list has grown since last month, take something off. Fewer, clearer choices are easier to act on.
- Look at your numbers. If a link has had almost no taps for a month, move it lower, rename it, or remove it.
It doesn’t take long, and it catches most of the problems that build up quietly.
What can stay the same for months
Not everything needs constant attention. These usually only change when something real changes:
- Your display name and username
- Your profile photo, unless you change it everywhere at once
- Your theme, colors and fonts
- Evergreen links like your shop, mailing list signup or contact link
- Your social icons
Changing these too often can make you harder to recognize. A visitor who tapped through from a video should land on a page that clearly belongs to the same person.
How often by type of creator
| If you’re a… | Change the top link | Full review |
|---|---|---|
| Musician releasing singles | Each release, pre-save and tour date | Monthly |
| YouTuber or podcaster | Each new video or episode | Monthly |
| Shop or Etsy seller | Each drop, restock or sale | Monthly, and before busy seasons |
| Coach or freelancer | When your offer or availability changes | Every two to three months |
| Writer or photographer | Each new book, project or booking window | Every two to three months |
These are starting points. If you post more, you’ll update more.
Make updates less work
A few habits keep this from becoming a chore:
- Turn links off instead of deleting them. On LiteLinks you can switch a link off and back on, so a seasonal link or a recurring offer is ready the next time you need it.
- Schedule links ahead of time. If you know when something launches or ends, set the link to appear and disappear on its own. Scheduled links are on LiteLinks Pro; our post on scheduling links for a launch walks through it.
- Keep the page short. The free plan allows 5 links and Lite allows 25, but a shorter page is quicker to keep current, whatever your limit.
- Check analytics before you change things. On the Lite plan and above, you can see which links get taps, so your monthly review is based on what people actually do rather than guesses. Read how to read link-in-bio analytics for what to look at.
If you post for more than one audience, a second page can help. Lite includes up to 3 pages, so you could keep one for music and one for merch, each updated on its own rhythm. Plan details are on the pricing page.
Signs your page is overdue
If any of these are true, it’s time for an update today:
- The top link isn’t related to anything you’ve posted in the last two weeks.
- A link points to something that has ended, sold out or moved.
- You’ve added links over time but never removed any.
- Your bio text mentions a project, job or date that has passed.
- You can’t remember the last time you tapped through your own page.
To keep it from getting there, a simple routine:
- Every post that says “link in bio”: check the top link.
- When an offer ends: take it down or switch it off the same day.
- Once a month: tap every link, reorder, trim and check your numbers.
- Once or twice a year: look at your photo, bio and design with fresh eyes.
If you’re setting up a page for the first time, the new link page checklist is a good place to start. Musicians can also see how LiteLinks works for musicians.
When you’re ready to build a page that’s easy to keep current, you can create a free LiteLinks page in a few minutes.